Sunday, 18 April 2010

The Neighbourhood

I have been experimenting with imagery i collected of an estate in Redmires. I feel this estate has similar qualities of the village form The Prisoner. As it is a new estate all of the houses look fairly similar potentially eliminating any room for personalization and ultimately individuality and identity.
In these pieces i have based 'The Neighbourhood' on a dystopian community that is portrayed as a utopian community.

Experimentation with lowercase typography. This suggests warmth and friendliness in the neighbourhood however i have used a uppercase 'N' almost as a logo, i feel the angular nature of the letter and the sheer scale could imply that there is a higher power within the community.

Large text in uppercase could be interpreted as aggressive along with the large 'N'. Looking up at 'The Watch Tower' makes the viewer feel smaller and more inadequate. Again suggesting a higher power or some sort.

'You'll Never Want To Leave' - this phrase is initially interpreted as a positive thing, suggesting that you wont want to leave because it is the 'perfect' place to live. However you could be staying for other reasons...

Experimentation with vertical typography. I think this works on both a practical level allowing the viewer to see the imagery and a aesthetic level as the layout could be seen as refreshing as we are used to seeing text horizontally presented.

No comments:

Post a Comment