Thursday, 22 April 2010

Subliminal Messaging

Watching footage of pleasant environments could be used for all sorts of reasons. It could be used to encourage positive thoughts and happiness of an individual, it could be protecting the viewer from interacting with the real world keeping them occupied with an artificial environment or it could be hiding something totally different.

This video focusses on encouraging happiness in the individual. Sunshine, green grass and singing birds are stereotypically 'nice' things and these should therefore potentially make the viewer a bit happier than before watching the clip. Subliminal messages feature in this short sample video, in this case i am again focussing on the idea of 'The Neighbourhood' and the way in which they would hypnotize and control the citizens featuring the 'N' logo in the message.

These videos could be played in the houses/flats/rooms of the citizens on televisions and big screens making it compulsory watching.


I feel using video footage is more authentic than just a photo, it allows a deeper connection between the viewer and the outside world even though it is artificial.
This was produced on both Adobe Flash and iMovie.

Initially i wanted to make the subliminal parts of the messages shorter in length however Flash had difficulty exporting such a short clip so i had to double it to four clips rather than two. Ideally the clips would be shorter and possibly more effective.

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